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Leading Market Research Firm Names Gaylord Merlin Ludovici & Diaz 2016 “Brand Elite”

In BTI Consulting Group’s latest report – BTI Brand Elite 2016: Client Perceptions of the Best-Branded Law Firms  – Gaylord Merlin Ludovici & Diaz is ranked among the top recommended law firms by corporate counsel.

BTI’s Brand Elite contains law firms with key factors that clients rely on to select, consider and hire a particular firm. These factors include innovation, accomplishments in client service, bet-the-company work, tech savviness, and competitive strength.

The rankings were based on in-depth phone interviews with more than 600 leading legal decision makers at the world’s largest companies with $1 billion or more in revenue. BTI Consulting Group is a provider of strategic market research to law firms and professional services firms.

Click here to view the full list of firms in the BTI Brand Elite 2016.